Developed by Thomas Edison, the Kinetoscope was the first device that allowed individuals to view motion pictures. The Holland Bros. were the first to capitalize on the "movie going" enigma. Using the space of a converted shoe store at 1155 Broadway on the corner of 27th street, they installed ten Kinetoscopes. Although not quite the 3-D movie going experience we can enjoy today, Kinetoscopes became extremely popular. While twenty-five cents for a short film today may be a deal, in the 1890s a quarter could go a bit further. The Holland Bros. were successful and in the first fifty weeks their records indicate that they made $1400.00 against their $515.00 operating costs.