On this day, February 7th, 1964, The Beatles touch down at Kennedy Airport kicking off “Beatlemania”. Two days later The Beatles made their first appearance on the Ed Sullivan Show. The Beatles were an instant hit and 73 million Americans (40% of the population) tuned in for the event. Ed Sullivan immediately booked them two more times that same month. Shortly after on February 11th, The Beatles played their first concert in the United States in Washington, DC.