His solution, to trade Babe Ruth, would keep superstitious fans on their toes for decades to come. After Ruth, aka, The Bambino was traded, the Boston Red Sox would not win another world series until 2004. Prior to the swap, The Boston Red Sox were one of the most successful professional baseball franchises. “The Curse of the Bambino”, however was not popularized until an article in the New York Times in 1990, prompting Red Sox fans to “Reverse the Curse”.