This day, March 22, in 1903, was a good day for Yankee fans! On This Day in Old New York, the New York Highlanders, now better known as the New York Yankees, had their first ticket sales. Originally named The Highlanders because of the location of their stadium at Hilltop Park and after the noted British military unit The Gordon Highlanders. (Joseph Gordon was president at the time and the name fit well) How did they become the New York Yankees? Much simpler. New York Press Sports Editor Jim Price routinely referred to the team as the New York Yankees or "Yanks", as early as 1904, in order to squeeze the name into headlines.